The City of Côte Saint-Luc was forging a fledgling drama troupe, which would be made up of citizens, both professional and non-professional. The branding was initially used to encourage participation from citizens, through auditioning for parts, playing in the band for musicals, or even taking part behind the scenes by volunteering to build sets. It was eventually used in all the marketing materials for their productions. The look was to be professional and clean. The city wanted to get away from the usual volunteer visual tropes of hand-holding stick figures. I chose to incorporate classic, serif type with the drama/comedy masks, which still communicated the idea of theatre, but in a more subtle way.
The dramatic society has since put on many successful productions, which routinely sell out and have even been produced outside of the municipality’s borders.
This project was produced by the CSL Communications Department (where I work as the sole in-house designer).