North Hatley is a picturesque small town in Quebec’s Eastern Townships. For the second year, the town presented the Massawippi Music Festival, named for the lake which the town sits upon. The festival brings renowned classical musicians to North Hatley, in a series of four concerts. The main ideas to communicate were the idyllic setting of the town, using photography, to bring in music-loving tourists from neighbouring areas, and to differentiate the four concerts, using a colour scheme which extended to the flyer and tickets.
The logo elements act as a frame for the content. I had designed the logo for the previous year’s marketing materials.